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Hummingbird, Local Knowledge Graph & Shitty Search Results
The big news earlier in the week was Google’s announcement of the Hummingbird search algo upgrade. InformationWeek noted that “the Hummingbird update expands Google’s use of its Knowledge Graph”....
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Google Upgrades Self Serve Offers with Performance Based Pricing, Improved...
Yesterday Google has once again announced an upgrade to their self serve Offers product. Ok that isn’t that interesting in itself given the long (it is almost as old as I am) and mostly invisible...
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Google Local SERP Results Change Again
Last Thursday, Google shifted the pack display (Blended Results) from mostly blended with large pins to the smaller pin display (Map Packs) with locally driven ranking (ie Maps order) rather than...
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Google+ Custom URLs – Facts, Tidbits and Concerns
Google rolled out a series of new photographic tools on Tuesday that they hoped would make them as cool as Apple but it seems that all folks are talking about is the new “custom” URLs at Google Plus....
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How Does Google Choose a Profile Photo? It’s the Algo Dummie!
There has been some conversation and consternation (free membership required) of late when Google seemingly arbitrarily replaces a business owner selected profile photo in the main search results...
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Tips for Your New Google + Cover Photo
Early this week Google updated the layout of the G+ Pages. They also updated the imagery and maps at the top of the pages moving away from the ever slithering image that continually changed in size to...
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Google Intros the Mother of All SMB Review Monitoring Systems
Google has announced on the Google and Your Business blog today that they have rolled out what appears to be the mother of all review monitoring systems today. The system, a new module for the updated...
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Google MapMaker Update Summary: One Database to Rule Them All
Now that MapMaker is back online, I wanted to understand the recent changes to MapMaker in the bigger context, how the changes related to the Places for Business Dashboard, the G+ Pages for Local and...
View ArticleLocal News Photo Captures Current Gestalt
The gun is going off, the runners are starting… ding, oh that’s interesting. I just got back from SMX and was catching up on the local newspaper reporting and was reading an article titled Corporate...
View ArticlePokemon Go – A Glimpse into the Future of Local Marketing
The wild uptake of Pokemon Go over the weekend demonstrates in a show not tell way the power of these sorts of virtual segmented detached alienated “augmented”* reality experiences to create real world...
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